Personal Branding in Business Process Samples for Students †MyAssignm

Question: Discuss about the Personal Branding in Business Process. Answer: Introduction Personal branding is the process that helps to establish the position and the image of the people in front of other people. Personal branding is also known as the brand name used by the individual for their products. So this personal branding is essential for the business and also for the people to ensure their market value and position. This paper reveals the personal brand of the student who is seeking for job or business project. In this paper, the online presence of the candidate and their personal brand is briefly discussed with the job profile that they want to pursue in future. Future job/Business project To get the appropriate job or business project for the starter is a difficult and challenging process. One has to be well branded for the job they want to pursue in the future. The students who have graduated recently find this challenging because to pursue the job they have to find that type of job which perfectly suits them. As for me the best job that I can pursue in future is the financial planner for the banking or corporate sectors. For this job, the main requirements that all the companies are wanting is the candidates have to be a permanent resident of Australia. The candidates have to be graduated and hold the degree in the financial management. The profile of the job is almost same for all the companies and to get this the candidates have to prepare themselves in that way. The companies also have the rules of contracting for at least three years and also the candidate should be flexible to work for the five days a week. Both the company AMP and MiQ offer the salary of $100k to $150k and both provide the full-time job to the candidates. So for the right candidates who have just passed their studies is the best to apply for this job. Self-Analysis The online presence is the existence of the business or the individual that are easily found by the help of online (Khedher, 2014). From the online presence, the main thing that came out is the lots of people who have the same name but profession and surname are different. As for me my profile show on the social media sites and it describe me as the students of financial management who passed this year. This profile may not be acceptable by the companies because to get allow in the company I have to create a strong profile which will improve my personal branding. The profile or the resume of the candidates must show their eligibility and also their degree properly. The resumes have to be in a way that the employer gets most of the information about the candidates after reading the resume. The resume of the candidates has to be simple, short but strong so that it becomes very easy for the employers to decide about the candidates appropriately. The personal branding of the candidates h as to be improved because all the companies want candidates who are socially responsible and also know how to handle the customers. At present, the candidate profile shows only the degree that the candidate has gathered from the university. But to impress the recruiter the candidate has to improve their profile with some more details about their past experience and personal views. SWOT Analysis Strengths Weaknesses Excellent communicational skill Well experienced in the field of financial advice and planning Hard working, flexible, friendly, formal and punctual Not familiar with the new software and programming There is gap of more than a year in the field of job Not willing to commit to a particular job Opportunities Threats To get adopted as per the business requirements To increase the profitability of the organization To provide best efforts in bringing positive outcomes for the organizations Not committed to a particular job The market competition of financial adviser and planner is very high The candidate needs to improve their nature of job hopping because any organization will not accept anyone as their employees who have the habit or nature of job hopping. From the SWOT analysis, it is clear that the candidate is hardworking and flexible but has the year gap and also has the nature of job hopping which needs to be improved by the candidate to impress the recruiter of the organization. Social Networking Profile Social media networking has become the important source for the individuals and the business person to do their brand promotion by the help of internet (Vallas, and Cummins, 2015). Social networking site is very easy to use and also it helps the business to reach customers from different cities. The most popular social networking sites in the world are Facebook, Twitter, Google+, LinkedIn, Pinterest, YouTube, Snapchat, Viber, etc. The two social networking sites that are most popular for the employees and the employers are the facebook and LinkedIn. In the profile of Facebook, people are able to see the detail about the person profile. The profile contains the name and the background of the people which allow the employers to decide about the candidate's eligibility. Facebook profile is the most popular social media network to gather information about a person and also the organizations recruit most of their employees from the facebook. LinkedIn is also same as facebook and here also the employers are able to gather information about the candidates. Both the social networking sites show the profile that the candidate is a financial management graduate and have passed graduation in the year 2016. The profile also shows that the candidate has two siblings and the candidate is the permanent resident of Australia. The profiles from these networking sites provide the maximum amount of information about the candidate and also this profile contains the image of the candidate so it becomes easier for the employers to recognize the candidate. LinkedIn provides the benefits to the students to build their professional network prepare them for the interview, get the referrals, extending the resumes, sharing the updates and so on. The students who use the LinkedIn get the professional attitude and for that, they can easily impress the employers to gain the job or the business project. The candidate image is clear from the LinkedIn profile that the candidate is best in the f ield of the financial management and also the candidate has the excellent communication skill. So the profile provides the every detail of the candidate that is required by the employers and if any changes are needed then the candidate need to improve the resume as per the current position of the candidate. Facebook is also the most popular social network site and for that, it also helps the candidate to improve their communication skill and also to gather knowledge about any specific topic. facebook provide the benefits of group where the candidate is able to discuss the job requirements and other topics. The employers are able to gather the correct information about the candidate from the facebook profile as this profile contain the personal background of the candidate and also it reflect the nature of the candidate. If the candidate needs to improve their online presence from the network sites then they have to simply update their profile and feed in the recent information about them in the social networking sites. As this two are very much important for the people for their personal branding in the market because these sites allow the people to update their images and also information and for that, they get recognized by the people from all over the world. These sites are accessible from anywhere in the world and also anyone can gather information about a person so this helps the people to improve their personal branding. From the profile of these two social networking sites, it is clear that the candidate is eligible for the job but the improvement that is needed in the profile is to update the profile so that the information in the profile is considered as the recent information of the candidate. Recommendations Conclusion Personal branding is the most important tool for the people to get an image of their position in the mind of other people. For the candidates who are searching for their future job, this personal branding will help them to create a good impression in front of the employers so that they easily get selected for the particular job role. It is recommended for the candidates that they have to analyze their weaknesses and try to improve it into the strengths. The candidate needs to keep their social networking profile up to date so that the recruiter gets the correct information about the candidate. This paper concludes that the candidate has to maintain and also upgrade their personal branding to impress the recruiter of the organization so that they get easily selected by the company. References Khedher, M., 2014. Personal branding phenomenon.International journal of information, business, and management,6(2), p.29. Vallas, S.P. and Cummins, E.R., 2015. Personal branding and identity norms in the popular business press: Enterprise culture in an age of precarity.Organization Studies,36(3), pp.293-319